Associations
Transformation on Purpose
January 27-29 | Montreux | Zoom
Are you an Executive Director or CEO of an Association?
Are you asking yourself what happens next?
Do you wonder where your Association will be in five or ten years?
Should you reinvent it or close the doors?
Or are you operating in such a tough operating environment that everything seems to be a fight?
Transformation on Purpose for Associations is a six-month program designed to help Executive Directors / CEOs of Associations to address the biggest challenges they face and open up an entirely new revenue stream.
We have already done this for dozens of Associations... one pivoted into a new geographic market, generating €7 million more in profit and started a Foundation which received initial grants of €10 million. A second has just launched a Foundation which will generate €10 million in funding over five years and transform an entire sector.
Our unique methodology is designed to help you do the same and learn from other participants while you do it.
I specialize in creativity and innovation - helping leaders, teams and organizations create what they were born to create sustainably. I have worked with start-ups before they started up all the way through to helping multi-billion dollar corporations transform. Over the last few years, I have worked with dozens of associations transform themselves on purpose.
Two of these stand-out: we helped one association pivot geographically from European to global and in the process hit record members and delegates and put €7 million more in the bank; we helped another launch a foundation that will generate up to €10 million to help pivot an entire industry. I love working with associations, because they are powerful points of leverage within any ecosystem.
The Association for Association Executives is partnering on this program. It provides information, education, advice, guidance and networking including events, awards programs, education, publishing, programs, discussion forums, careers.
Six Main Benefits
Articulate your Personal Purpose
Discover your vision for the world.
Articulate your Association Purpose
Discover the key for your association.
Redefine the association's value
Pivot towards flow.
Develop sustainable value
Develop a business model on purpose.
Embed supportive processes
Develop the foundation to support.
Create a 3-year roadmap
Know when you do what.
What we will cover
-
1
Articulate Your Personal Purpose
Before the retreat starts, I will help you to articulate your Personal Purpose. Your Purpose is an articulation of your essence, your spirit, your soul. What you call it doesn't matter. What matters is this is the source of your peace and happiness. It is the fil rouge (or red thread) that connects the highs and lows in your life. It has always been. Articulating it helps you make sense of your life. I start with you, because you cannot change an association without first changing yourself.
-
2
Articulate your Association Purpose
Then, I will help you articulate your Association's Purpose. This provides a higher level vision linked to The United Nations Sustainable Development Goals that will unite your various stakeholders - members, board members, sponsors, delegates etc - and generate the resources required to bring it to life.
-
3
Develop your Value Proposition
Your Value Proposition explains how the Association Purpose you outlined in the previous step generates value for each of your core audiences - members, sponsors, delegates etc. It provides a clear focus for designing and evaluating each the products and services you offer your audiences.
-
4
Define Your Experiments
Your Experiments are the new services or products your Association will offer to deliver on the Value Proposition you have identified in the previous step. I will help you define a series of Experiments which may include additional events, additional education programs, new partnerships, a new Foundation etc. We develop each experiment iteratively responding to changes in the environment.
-
5
Develop your Business Model
Your Business Model and Operating Model is how you scale up your activities to generate sustainable value from the Experiments you launch. It includes the processes, systems and resources you need to put in place in order to deliver on the promises you are making.
-
6
100-Day Plan
In the final module, we step into the future and explore what would need to happen across a series of different dimensions in order to bring the Experiments to life. We work back from the future to develop a 3 year | 18 month | 300 day | 100 Day Plan which details what needs to happen by when to bring your Association Purpose to life
- One two-day leadership retreat in The Alps
- Six 90-minute calls every month for six months (module per month)
- Access to the Purpose app, 30 minute call in advance
- Private WhatsApp group where you can ask questions
Alexander helped the board and myself transform EASL, hitting record numbers of delegates and giving it a new lease of life.
Grégoire Pavillon, Former Board Member and Executive Director of EASL
Alexander managed to inspire the board and guided us all through a reflexion that resulted in a 5-year vision Strategic Plan which we are still implementing today.
Florian Locatelli, Executive Director, ESRA
Alex delivers solid and near-immediate results that can enable breakthroughs- for organizations but also individuals fortunate enough to spend time with him. He inspires with authenticity and challenges by example. His body of work is rapidly becoming a new way of thinking that I believe could transform at scale the way we approach, and leverage creativity, innovation, and relationships.
Joseph Leenhouts-Martin, Senior Director, Johnson & Johnson Global Public Health
With Alex’s guidance, I had my team work on finding their life’s purpose, sharing them with one another was one of the most meaningful team exercises I have ever done, it allowed us to understand each other’s passions and unite our energy to create a new team purpose that everyone sees themselves in.
Nate Hurst, Chief Sustainability Officer, HP Inc.
Who this course is for
This program is for Executive Directors who want to transform their association on purpose. It is for leaders who are in the process of transforming their association or would like to start transforming their association and need some support to maximize their impact.
Sign me up
Cost for two-day retreat including accommodation in The Alps plus six 90 minute calls over six months: €4,500.-
Early bird price (before 15 January): €3,900.-
Bonus
- Participants receive first edition of #Balance.
- Contains a framework that places purpose at the heart of everything we do
- Provides all the exercises on the workshop plus much more.
- Only 250 copies in the world.
- For leaders, teams and organizations.
- Not available to purchase anywhere - only for leaders who are making a difference in their world.
