Collective Purpose

— SPACER —

— SPACER —

— SPACER —

Collective Purpose

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway” font_color=”%23050505″ font_spacing=”-1″ width=”1000″]

Do you lead a diverse team, organization or community? Are you trying to unite them? Are you finding one or two people are resisting? Do you feel there is a greater untapped potential in the group?

If you answered yes to any of these questions, articulating your Collective Purpose will help.

The most successful groups leverage their diversity by recognizing each individual’s contribution to a greater Collective Purpose. They align on WHY – the purpose, mission or vision – and HOW they do it – the mindset, culture or collective narrative – to such an extent that the WHAT – the projects, initiatives or strategy – takes care of themselves.

The problem is the majority of the time, most groups focus on the WHAT and assume the WHY and the HOW will take care of itself. It doesn’t.

In a Collective Purpose workshop, Alexander will help your group to articulate its Collective Purpose and identify what stops you from realizing it. This will help you to:[/text_block]

  • 1

    Turn diversity into unity;

  • 2

    Resolve team differences;

  • 3

    Unlock hidden potential;

  • 4

    Focus all of your energy on impact;

  • 5

    Increase productivity;

  • 6

    Reduce stress;

  • 7

    Create a shared language.

— SPACER —

My organization’s purpose is to accelerate sustainable creation so we leave a legacy for our children’s children. Seven years ago, I lived alone and worked for a communications company I had helped to found in Geneva, Switzerland. We developed campaigns for The Red Cross, UNICEF, the United Nations and major corporations. I thought I was happy. And then I articulated my Personal Purpose and realized why I wasn’t. Since then, I have changed my life. I am now married to the most amazing woman, Anna. Not only is she my wife and the mother of our children, she is also my best friend. Sasha, our daughter, is now five and Daniel, our son, is now three. They bring so much joy and happiness into our world. I paint in extreme locations all over the world to explore what it takes to be creative everywhere. And then, I use the insights to help entrepreneurs and intrapreneurs, their teams and organizations to:

  1. Articulate a Purpose that reconnects them to something greater;
  2. Develop a value proposition, business model and roadmap to bring this purpose to life and generate wealth;
  3. Identify and remove the barriers that stop them from doing this.

In 2018, I published my first book, #Balance, to explain these insights and help leaders, teams and organizations place purpose at the heart of everything they do. In 2019, I will co-launch a book, called Legacy with 52 other entrepreneurs, which explains how business can become the driving force to realize the United Nation’s Sustainable Development Goals.

Alex Inchbald: Extreme Artist and Creative Mentor

Alex Inchbald: Extreme Artist and Creation Mentor

— SPACER —

Six Main Benefits

  • Discover your collective vision

  • Reduce conflict

  • Unleash potential

  • Increase loyalty

  • Increase productivity

  • Accelerate impact

— SPACER —

Resolving the Trust Crisis

[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway” font_color=”%23050505″ font_spacing=”-1″ width=”1000″]According to Gallup, only 13% of people are engaged in the organization they work for. That’s inside organizations. Outside organizations, according to Edelman, only 13% of people trust organizations. Is it a coincidence the number is exactly the same? 13% I think not. We have a global crisis of trust within the current system. Something has to give… and if we don’t change the way we work, it will either be our health or our wealth.

Every company has a mission or a purpose. What we call it doesn’t matter. What matters is we connect to it. Tesla’s purpose is to accelerate the transition to sustainable energy, Google’s is to organise the world’s information, Virgin’s is to transform business for good. The purpose of a company is to realise its purpose.

The problem is most companies are using Purpose as a tool to increase profit. For us, Purpose is an individual, team or organization’s vision for the world that goes beyond profit.

Done properly, Collective Purpose increases employee engagement to 73% according to Deloitte and earnings per share by 147% according to Gallup. However, to reach these kind of numbers requires authenticity. Larry Fink, the CEO of the largest asset management company in the world, BlackRock, made this point at The World Economic Forum in Davos earlier this year. He announced the companies he invests in must focus on purpose or risk losing his support. According to the New York Times, this was a ‘watershed moment’.

“Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders. Purpose is not the sole pursuit of profits but the animating force for achieving them.” Larry Fink, CEO of BlackRock

We have helped teams within two of the world’s leading technology companies to articulate their Collective Purpose. The first one is in the process of changing the company’s entire business model to put purpose at the heart of everything they do. And the second is in the process of reviving the heart and soul of the brand so they can become relevant to their customers again.[/text_block]

— SPACER —

What we will cover

  • 1

    Define Your Life Purpose

    Over the last few years, we have helped dozens of teams, just like your’s, to articulate their Team Purpose. We start by helping each individual to articulate their Personal Purpose and then share it (in a safe space) with their colleagues. This is a profound life-changing experience. It used to take me a few hours to help someone articulate their Purpose. Now, it takes me a matter of minutes. I use a six-step process that I have refined and refined and refined.

  • 2

    Develop Your Collective Purpose

    Then, we map our the entire ecosystem to identify where the flow is being blocked. This enables us to understand what we need to change within the ecosystem to deliver the intended results. This increases clarity and alignment within the team. We turn this clarity into words that everyone agrees to and then we create a Collaborative Painting to visualize this Collective Purpose.

  • 3

    Identify and Remove Obstacles

    Our Collective Purpose articulates the essence, spirit or soul of the group – what I call our Inner Game. To bring it to life, we must use our Outer Game – the team’s personality, intelligence or strengths. Our mindset, culture or collective narrative link the Inner Game and the Outer Game. Obstacles we encounter in the world outside us reflect these collective narrative. If we can observe the beliefs that lie behind them, we can change our relationship to the obstacles – in fact, they disappear. I will help you to identify the main beliefs that stops the team from bringing its Collective Purpose to life.

— SPACER —

— SPACER —

These tools helped me to transform my life… moving from Director of one communications agency to CEO of another.

Mark Harrison, CEO, CheethamBell JWT

“Alex had one mission, to help our team become the change engine for Samsung. Not an easy task. He stripped back the team to understand ourselves on a 1:1 personal level using the tools contained within #Balance to unearth our strengths and ultimately our Life’s Purpose. From that he brought our team together and created an understanding on the teams’ collective strengths and how we complemented each other and the potential we have if we worked together leveraging each others’ strengths. We finally then created a team vision and purpose that was born out of our strengths and what we believe the future could hold.”

Michelle Crossan-Matos, Vice President, Interim Chief Marketing Officer, , Samsung Electronics North America

Alex delivers solid and near-immediate results that can enable breakthroughs- for organizations but also individuals fortunate enough to spend time with him. He inspires with authenticity and challenges by example. His body of work is rapidly becoming a new way of thinking that I believe could transform at scale the way we approach, and leverage creativity, innovation, and relationships.

Joseph Leenhouts-Martin, Senior Director, Johnson & Johnson Global Public Health

With Alex’s guidance, I had my team work on finding their life’s purpose, sharing them with one another was one of the most meaningful team exercises I have ever done, it allowed us to understand each other’s passions and unite our energy to create a new team purpose that everyone sees themselves in.

Nate Hurst, Chief Sustainability Officer, HP Inc.

“Many people are facing a crisis of purpose. They’re seeking new ways to leave a meaningful and conscious legacy. Alexander explores the traps that individuals and the businesses they create, can fall into — and ways to consciously step-up the game through increased inner awareness and a conscious effort to balance inner life with outer actions.”

Debra Moffitt, Owner of Divinely Inspired Living Media and award-winning author of, Awake in the World and Garden of Bliss

— SPACER —

— SPACER —

Who this course is for

[text_block style=”style_1.png” align=”center” font_size=”20″ font_font=”Tahoma” font_color=”%23502871″ font_shadow=”none” width=”700″]This program is for teams, organizations and  who feel called to make a difference in their world. It is for tomorrow’s leaders, for everyone who wants to free themselves and realize their full potential. It is for those who want to escape the dreaded Monday morning feeling forever. [/text_block]
— SPACER —

— SPACER —

Price

— SPACER —

— SPACER —

— SPACER —

— SPACER —

Please book a call to discuss your exact needs and we will explore how we can help.

[text_block style=”style_1.png” align=”left” font_size=”24″ font_color=”%23ffffff”]

Includes introduction to the Inner | Outer Game Model

[/text_block]

— SPACER —

Book a call

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —

— SPACER —