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Do you lead a diverse team, organization or community? Are you trying to unite them? Are you finding one or two people are resisting? Do you feel there is a greater untapped potential in the group?
If you answered yes to any of these questions, articulating your Collective Purpose will help.
The most successful groups leverage their diversity by recognizing each individual’s contribution to a greater Collective Purpose. They align on WHY – the purpose, mission or vision – and HOW they do it – the mindset, culture or collective narrative – to such an extent that the WHAT – the projects, initiatives or strategy – takes care of themselves.
The problem is the majority of the time, most groups focus on the WHAT and assume the WHY and the HOW will take care of itself. It doesn’t.
In a Collective Purpose workshop, Alexander will help your group to articulate its Collective Purpose and identify what stops you from realizing it. This will help you to:[/text_block]
Turn diversity into unity;
Resolve team differences;
Focus all of your energy on impact;
Create a shared language.
My organization’s purpose is to accelerate sustainable creation so we leave a legacy for our children’s children. Seven years ago, I lived alone and worked for a communications company I had helped to found in Geneva, Switzerland. We developed campaigns for The Red Cross, UNICEF, the United Nations and major corporations. I thought I was happy. And then I articulated my Personal Purpose and realized why I wasn’t. Since then, I have changed my life. I am now married to the most amazing woman, Anna. Not only is she my wife and the mother of our children, she is also my best friend. Sasha, our daughter, is now five and Daniel, our son, is now three. They bring so much joy and happiness into our world. I paint in extreme locations all over the world to explore what it takes to be creative everywhere. And then, I use the insights to help entrepreneurs and intrapreneurs, their teams and organizations to:
- Articulate a Purpose that reconnects them to something greater;
- Develop a value proposition, business model and roadmap to bring this purpose to life and generate wealth;
- Identify and remove the barriers that stop them from doing this.
In 2018, I published my first book, #Balance, to explain these insights and help leaders, teams and organizations place purpose at the heart of everything they do. In 2019, I will co-launch a book, called Legacy with 52 other entrepreneurs, which explains how business can become the driving force to realize the United Nation’s Sustainable Development Goals.
Alex Inchbald: Extreme Artist and Creation Mentor
Resolving the Trust Crisis
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway” font_color=”%23050505″ font_spacing=”-1″ width=”1000″]According to Gallup, only 13% of people are engaged in the organization they work for. That’s inside organizations. Outside organizations, according to Edelman, only 13% of people trust organizations. Is it a coincidence the number is exactly the same? 13% I think not. We have a global crisis of trust within the current system. Something has to give… and if we don’t change the way we work, it will either be our health or our wealth.
Every company has a mission or a purpose. What we call it doesn’t matter. What matters is we connect to it. Tesla’s purpose is to accelerate the transition to sustainable energy, Google’s is to organise the world’s information, Virgin’s is to transform business for good. The purpose of a company is to realise its purpose.
The problem is most companies are using Purpose as a tool to increase profit. For us, Purpose is an individual, team or organization’s vision for the world that goes beyond profit.
Done properly, Collective Purpose increases employee engagement to 73% according to Deloitte and earnings per share by 147% according to Gallup. However, to reach these kind of numbers requires authenticity. Larry Fink, the CEO of the largest asset management company in the world, BlackRock, made this point at The World Economic Forum in Davos earlier this year. He announced the companies he invests in must focus on purpose or risk losing his support. According to the New York Times, this was a ‘watershed moment’.
“Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders. Purpose is not the sole pursuit of profits but the animating force for achieving them.” Larry Fink, CEO of BlackRock
We have helped teams within two of the world’s leading technology companies to articulate their Collective Purpose. The first one is in the process of changing the company’s entire business model to put purpose at the heart of everything they do. And the second is in the process of reviving the heart and soul of the brand so they can become relevant to their customers again.[/text_block]
Define Your Life Purpose
Over the last few years, we have helped dozens of teams, just like your’s, to articulate their Team Purpose. We start by helping each individual to articulate their Personal Purpose and then share it (in a safe space) with their colleagues. This is a profound life-changing experience. It used to take me a few hours to help someone articulate their Purpose. Now, it takes me a matter of minutes. I use a six-step process that I have refined and refined and refined.
Develop Your Collective Purpose
Then, we map our the entire ecosystem to identify where the flow is being blocked. This enables us to understand what we need to change within the ecosystem to deliver the intended results. This increases clarity and alignment within the team. We turn this clarity into words that everyone agrees to and then we create a Collaborative Painting to visualize this Collective Purpose.
Identify and Remove Obstacles
Our Collective Purpose articulates the essence, spirit or soul of the group – what I call our Inner Game. To bring it to life, we must use our Outer Game – the team’s personality, intelligence or strengths. Our mindset, culture or collective narrative link the Inner Game and the Outer Game. Obstacles we encounter in the world outside us reflect these collective narrative. If we can observe the beliefs that lie behind them, we can change our relationship to the obstacles – in fact, they disappear. I will help you to identify the main beliefs that stops the team from bringing its Collective Purpose to life.