2 days to


Change your Company

Would you like some good news?

Amidst, the collapse of the old system, we can already see the green shoots of a new system emerging.

Our expertise is helping leaders, teams and organizations to transition to this new, emergent economy.

We have already helped thousands of leaders and dozens of teams do this.

The current crisis is a historic opportunity to make this leap.

Are you ready?

The Benefits of Transition

  • Grow business value

  • Unify your team

  • Protect jobs

  • Authentically serve customers

  • Increase employee loyalty

  • Unleash true innovation

  • Increase productivity

  • Change your world

The Historic Moment

We are living through the greatest transition since The Industrial Revolution. The institutions on which the current world was founded are dissolving around us. We are finding our own solutions: health online, home schooling and creating our own jobs, rather than depending on institutions or the government.

As one system dies another one is born. Nature abhors a vacuum, so something must fill the space. What would you like this new world to be?

The last time we had this opportunity was after 9/11. We missed the opportunity, in part because we didn't have the know-how or the technology. Now, we do.

The system has been out of balance for decades. This imbalance starts within each of us. We are not separate from the ecosystem, we are part of it. As Zen Master Thich Nhat Hanh said, 'The Earth is not something outside of us... you are the earth.' The poet Rumi said, 'you are not an drop in the ocean, you are the entire ocean in a drop.'

We can see the symptoms of this disconnection in the current health and financial crisis, the Australian fires, and melting of the Arctic.

We can also see it in records levels of employee disengagement and distrust of governments, NGOs, the media and business. We have a global crisis of trust.

And we can see it in record levels of divorce, depression, nervous breakdowns, stress, addiction (to sugar, negative news, mobile phones and social media), sleep deprivation and personal debt.

Our bodies, central bankers and Mother Nature have been rebalancing the ecosystem until now. This is unsustainable. And that's why our health, financial system and planet are in meltdown.

And yet, at the same time, we are seeing incredible breakthroughs. For every person who died of Covid-19 in China, 30 didn't die from pollution. We have had more impact on the United Nations Sustainable Development Goals in a few weeks since the crisis began than in the last few decades. The dialogue has changed from climate change to climate crisis to climate opportunity. The same is happening with Covid-19.

We see this crisis as an opportunity to rethink, redesign and recreate the world. In Chinese, the word crisis is made up of two symbols - danger and opportunity. In English, the word is derived from the Greek word, krisis, meaning decision. In other words, we have a decision to make about which world we want to live in.

We have the knowledge to sequester enough carbon to keep the rise in global temperatures below 2°C. We have the ability to rebalance financial and social inequalities. And we are reallocating capital on an unprecedented scale to bring this world to life.

Purpose is the key to unlock this world. It helps organizations and teams to rebalance. It is the soul or spirit of a company and explains why an organization exists. Every company has a purpose - a greater reason for its existence.

Some companies focus on it. Others have forgotten it. Tesla’s purpose is to accelerate the transition to sustainable energy, Google’s is to organize the world’s information, Virgin’s is to transform business for good. The purpose of a company is to realize its purpose.

The problem is most companies have used Purpose as a tool to increase profit. For us, Purpose is a vision to recreate the world that goes beyond profit.  

The world is changing. Larry Fink, the CEO of the largest asset management company in the world, BlackRock, has insisted the companies he invests in must put Purpose at the heart of everything they do or risk losing his support. The current crisis accelerates that need.

'Purpose is not the sole pursuit of profits but the animating force for achieving them.'
Larry Fink, CEO of BlackRock

What we do

We help individuals, teams and organizations to transition
to the new emergent economy by creating the Masterpiece
they were born to create
. 

*A Masterpiece is breakthrough innovation in the form of a business, initiative, book or relationship that transforms your world for good. It is the greatest contribution you can make to yourself, your company and society. It is a vehicle to accelerate transformation.

How we do it

We customize each program to the specific needs of your organization. The following illustrates what we have done for other companies.

Who we have worked with

What one company achieved

Three years ago, we helped the Chief Sustainability Officer at HP Inc. and his team to articulate their Collective Purpose and develop the Masterpieces and three year roadmap to bring it to life. They spent the last three years putting Purpose at the heart of their business model. Newsweek just awarded them the Most Responsible Company in America. The founder of Silicon Valley has reinvented itself for the 21st Century.

What they say

Michelle Crossan-Matos, VP Strategy and Transformation, Samsung

Alexander had one mission, to help our team become the change engine for Samsung. Not an easy task. He stripped back the team to understand ourselves on a 1:1 personal level using the tools contained within #Balance to unearth our strengths and ultimately our Personal Purpose. From that he brought our team together and created an understanding on the teams’ collective strengths and how we complemented each other and the potential we have if we worked together leveraging each others’ strengths. We finally then created a Team Purpose that was born out of our strengths and what we believe the future could hold.

Michelle Crossan-Matos, VP Strategy and Transformation, Samsung
Nate Hurst, Chief Sustainability Officer, HP Inc.

With Alexander’s guidance, I had my team work on finding their Personal Purpose, sharing them with one another was one of the most meaningful team exercises I have ever done, it allowed us to understand each other’s passions and unite our energy to create a new Team Purpose that everyone sees themselves in.

Nate Hurst, Chief Sustainability Officer, HP Inc.
Mark Harrison, CEO, Cheetham Bell, WPP Agency

These tools helped me to transform my life… moving from Director of one communications agency to CEO of another.

Mark Harrison, CEO, Cheetham Bell, WPP Agency
Joseph Leenhout-Martin, Senior Director, Johnson & Johnson Global Public Health

Alexander delivers solid and near-immediate results that can enable breakthroughs- for organizations but also individuals fortunate enough to spend time with him. He inspires with authenticity and challenges by example. His body of work is rapidly becoming a new way of thinking that I believe could transform at scale the way we approach, and leverage creativity, innovation, and relationships.

Joseph Leenhout-Martin, Senior Director, Johnson & Johnson Global Public Health

Learn from my experience of painting in extreme locations and helping dozens of companies around the world to put Purpose at the heart of everything they do.

My organization’s purpose is to accelerate sustainable creation so we leave a legacy for our children’s children. Eight years ago, I lived alone and worked for a communications company I had helped to found in Geneva, Switzerland. We developed campaigns for The Red Cross, UNICEF, the United Nations and major corporations. I thought I was happy. And then I articulated my Personal Purpose and realized why I wasn’t. Since then, I have changed my life. I am now married to the most amazing woman, Anna. Not only is she my wife and the mother of our children, she is also my best friend. Sasha, our daughter, is now six and Daniel, our son, is now f0ur. They bring so much joy and happiness into our world. My worklife transformed too. Now, I help individuals, teams and companies to articulate their Purpose and develop Masterpieces* to bring it to life. I am a bestselling author and have worked on all of the United Nations Sustainable Development Goals.

Alexander Inchbald: Extreme Artist and Creation Mentor

*A Masterpiece is breakthrough innovation in the form of a business, initiative, book or relationship that transforms your world for good. It is the greatest contribution you can make to yourself, your company and society. It is a vehicle to accelerate transformation.

Book a call to discuss your exact needs and we will explore how we can help.

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